If there is one name in the denim world that is instantly familiar to everybody it's Wrangler. Officially founded and named in 1943, the history of this iconic label stretches back long before that and is set to carry on strongly into the future with its lifestyle ranges of jeans and casual clothing.Wrangler's founding father, C.C. Hudson started working back in the late 19th-century as a button sewer in a work overall factory. When the company folded Hudson and a group of workers bought some of its sewing machines. They created the Hudson Overall Company and history was made. By 1919 the popularity of its denim overalls was soaring and the company was renamed the Blue Bell Overall Company. Using 100% Sanforized cotton, a pioneering fabric that reduced shrinkage to a bare minimum, new industry standards were set. Unfortunately, C.C. Hudson died just before Blue Bell acquired the Casey Jones Company in 1943, a purchase that brought the Wrangler name with it. The stage was set for Wrangler success!With the growth of rodeo as a spectator sport, the move from overalls to jeans as everyday wear took off with the first Wrangler pair of authentic Western jeans being designed by the celebrity tailor, Rodeo Ben. Following his lead professional rodeo cowboys such as Bill Linderman and Freckles Brown wore and endorsed Wrangler jeans for their quality, durability and authenticity. And, of course, they looked good when teamed with cowboy boots and check Western shirts - a style standard was laid down.It was to be another two decades before Wrangler hit the shops in Europe but with its high-profile from TV and Hollywood films, it didn't take long before Wrangler was as popular there as in the States. Wrangler has always continued to innovate, creating sanforized 14 oz denim, the heaviest ever made, adapting its jeans for the serious sportsman, tailoring them for female riders and continually pushing forward advances in cotton denim production.By the turn of the century, one in four Americans was wearing a pair of Wrangler jeans. Are you going to join them?

Wrangler Round Shirt cement

Wrangler Men's Shirt - Art.No. W59096BIR
89,90 CHF
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