Replay, one of the world’s leading denim jeans brands, was first established by Claudio Buziol when he was merely 21. Buziol was born in Crocetta del Montello, Italy in 1957. He worked in his father’s clothing shop, acquiring knowledge about clothes and learning to design his own shirts that were different in fashion from that of the market then. He made use of previous fashions and reinvented them into new, special and up-to-date styles. In 1978, he set up Replay after watching world cup football matches and being inspired to reinvent. Replay is synonymous with reinvention and simplicity in style. Focusing on details to style, quality of materials, up-to-date production methods and technologies that are based on research, this Italian brand represents joie de vivre or joy of living, passion for fashion and authenticity. Understandably, this brand of clothes, footwear and accessories appeals to genuine-spirited individuals who adore travelling, live life to the fullest and so on. Buziol set up Fashion Box S.p.a in 1981 for exclusive production of shirts. After five years, he expanded the Replay brand, taking it to the international level. This brand did well not only in Italy but also in other countries. Under Fashion Box S.p.a group, not only is there Replay but also We Are Replay and Replay & Sons which is the children’s clothing line. The popularity of this brand has spread to over 50 countries including nations in the Middle East, Africa, Asia and America. When it comes to men’s fashion line, there are choices of various styles and colours of swimming shorts, lightweight jackets, crew neck sweaters, denim jackets, knitted jumpers, quilted jackets, gilets, crew neck long and short T-shirts, classic fit polos and more, which can be purchased easily via bebasic.ch. Jeans lovers get to pick from different styles like skinny, slim and straight. The brand also includes men’s footwear like crib shoes, chukka boots and nylon runners. To complete a man’s attire, there are also different styles of belts, beanie hats and more. Though Buziol passed away suddenly in 2005 at the age of 47, his fashion legacy lives on and the brand Replay continues to thrive worldwide under the management of Fashion Box S.p.a group with product manufacturing by the Marcolin Group.